Development and Implementation of Brand Platform, Strategy, Identity, and Marketing Assets.
How to build a brand that helps tell the story of play in learning? Technology is a big part of our lives now. Even with the fast-paced world we live in, we know that play has always been the way children learn best.
We built a brand that reflects the playful success of this product. A strategic and comprehensive rebrand--idenitity and brand strategy. Because play is about exploring, experimenting and testing new ideas.
The Curated Brand service makes innovation straightforward by completing the three first steps to audit and discover a brand. With this key insight, we positioned the look and feel of the Kita brand to reflect that combination of learning by play. Leaning into the excitement a kid gets when discovering music without the pressure of curriculum. Learning by play is about exploring, experimenting, and testing new ideas.
