Targeting in Branding: The Razor's Edge Between Genius and Madness
Doug Forbes Doug Forbes

Targeting in Branding: The Razor's Edge Between Genius and Madness

In today’s branding battlefield, the strategy to "Brand for All" falls short. Explore why targeting a niche isn't just smart, it's crucial for survival, and how bold brands like Harley-Davidson succeed by whispering to the souls of the few, not shouting into the void of the many.

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The Unseen Path: How I Found My Future After Print's Finale
Doug Forbes Doug Forbes

The Unseen Path: How I Found My Future After Print's Finale

Adapting to the relentless advance of AI and digital innovation, my personal transition from the print industry's decline to a thriving future in experiential design embodies the essence of resilience and adaptability. This story of transformation, from grappling with loss to discovering profound passion, highlights the vital need to embrace change for growth and innovation. #embraceChange #FutureOfDesign

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The Power of Identifying Pain Points in Business Strategy
Doug Forbes Doug Forbes

The Power of Identifying Pain Points in Business Strategy

Business challenges are ever-evolving, identifying and understanding the 'Pain Point' is crucial. Learn how HDC's unique approach in Strategy Design, Brand Design, and Visual Design transforms these challenges into opportunities for growth and innovation.

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Craft designs that tell your unique story, not just decorate.
Doug Forbes Doug Forbes

Craft designs that tell your unique story, not just decorate.

Explore how HDC champions the art of strategic design, blending aesthetics with a strong narrative to elevate your business. Discover our unique approach in crafting designs that resonate with your core vision and strategy, transcending traditional methods for a lasting impact in a dynamic market.

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Carving Your Path: The Journey of Personal Innovation in Design

Carving Your Path: The Journey of Personal Innovation in Design

In the vast landscape of design, personal innovation is a journey from working under others to carving your own path. Dive into the transformative process of understanding challenges, visualizing innovations, and making a unique mark in the design world.

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