Global Company Headquarters Experiential Strategy and Design
Case Study
The Challenge
Reflecting the revolutionary potential of XAN Thune Therapeutics in the biotech industry, emphasizing their dedication to human health and survival, while persuading capital investors through a compelling brand identity.
The Outcome
A distinctive logo and comprehensive branding that encapsulates the essence of XAN Thune Therapeutics, emphasizing their groundbreaking gene editing technology and its potential to transform healthcare.
Scope
Consultation
Strategy Design
Brand Design
Identity Design
Visual Design
Website
Interior/Exterior Branded Assets
Marketing Assets
XAN Thune Therapeutics, a trailblazer in gene editing, sought to make a mark in the biotech world. They envisioned a brand that would not only resonate with their groundbreaking work but also inspire trust and investment. Partnering with HIARKI DESIGN Co., the journey began. From the initial discussions, it was evident that this wasn't just about creating a logo; it was about encapsulating the future of healthcare. The final brand identity, with its symbolic representations and thoughtful color choices, not only captured the essence of XAN but also painted a picture of a brighter, healthier future.
The Beginning
The journey began with a passionate client eager to introduce a revolutionary approach to healthcare. XAN Thune Therapeutics, with its innovative gene editing technology, had the potential to change lives. They approached HIARKI DESIGN Co. with a vision: a brand that would mirror their dedication to human health and attract capital investors.
Phase 1 - Value
The team at HIARKI DESIGN Co. initiated an in-depth exploration into the core of XAN Thune Therapeutics, engaging in strategic sessions with the client to gain insights into the company’s aspirations and challenges. A meticulous brand audit, enriched with extensive industry research and competitor analysis, laid the foundation for a brand strategy in sync with XAN’s core values and objectives. Moodboards were crafted and showcased to the client, with the selected board acting as an inspirational beacon for the ensuing phases, steering the aesthetic and thematic direction. This chosen moodboard served to crystallize the client’s purpose, a role it often plays in such processes.
The finalized mood board. The visual representation of inspiration and insight developed in phase 1. Crafted to mirror XAN Thune Therapeutics' revolutionary vision and purpose in the biotech realm, serving as a beacon for the project’s aesthetic and thematic journey.
First collaborative session with XAN Thune Therapeutics, where HIARKI DESIGN Co. delves into aligning strategic solutions with innovative visions, laying the groundwork for transformative brand narratives and design for innovation in the biotech industry.